It’s rare to be granted the opportunity to shape a brand from nothing.
Giving a voice to this 35 acre private island in the Exumas allowed me to redefine “paradise” by applying my deep understanding of modern luxury across the full spectrum of positioning, design, tone and content. Sincere thanks to my client collaborators at Lux Hospitality.
Brand Guidelines | Copy & Voice | Content Design | Collateral
For those discerning travelers tired of sequestering themselves within the confines of private residences or club floor upgrades, Little Pipe Cay offers your party 35-acres of finely crafted freedom, discretion, and service delivered in 360° of stunning horizons and delicious solitude.
Little Pipe Cay is not part of a corporation. It’s not mass or manufactured. At LPC discerning clientele commune with the well-appointed comforts and intimate touches of the family that called it home for generations. The ideal of living amongst a legacy is a core component of our messaging.
The Shape of Luxury is more than geographic, it also seeks to personify the island. Bold and graceful – like a passing ship, Little Pipe Cay is the main character of our story. She demands attention from the dedicated staff who maintains her beauty, and those who visit with her fall victim to her charms. When copy provides an opportunity, be sure to let her voice be heard.
