800M strong across 80+ countries, from lifelong loyalists to Netflix newbies, leaning into every twist and turn. They watch from super yachts and grandstands, bathtubs to brasseries, Bedouin tents to International Space Stations, on second screens, apps, alerts and metaverse. The world is watching as pit lanes change plot lines, as speed collides with celebrity, power dances with precision, and rivalry ratchets up with every DRS overtake. The hype and highlights spilling over into global press pressures to reduce carbon, deliver innovation, enrich communities, and instill equality. What’s our response? “Just watch us!”