They’re watching, 800 million strong across 80 plus countries. From lifelong loyalists to Netflix newbies, all leaning into every twist and turn. They watch from super yachts, grandstands, bathtubs to brasseries, Bedouin tents and the International Space Station. On second screens, apps, alerts and metaverse. The World Is Watching as pit lanes change plot lines, as speed collides with celebrity, power dances with precision, and rivalry ratchets up with every DRS overtake. The hype and highlights spilling over into global press pressures to reduce carbon, deliver innovation, enrich communities, and instill equality. What’s our response? “Just watch us!”