social//retail//branding For one of the industry's fastest growing beverage products, our challenge was to "go beyond the bottle" and to be more than just our packaging. The team solved that with original mouth-watering photography, fresh fun design, socially activated promotions, and celebrity tie-ins for retail buzz.
The Humane Society of the United States
UX//content//influencer How do you drive awareness and revenue for a global charity whose core mission is to depict and distribute stories of animal brutality? How do you make people see when they'd rather look away? And how do you beat a seven year old DRTV control?
To do it right you need a HERO.
HERO in your original photo library, your optimized donation experience, and in the form of influencers like Christina Grimme of The Voice, and Kaley Cucco from The Big Bang Theory.
kaley donation page//watch
kaley, hero :60//watch
The LuminAID Station
mobile//event//social For LuminAID Labs we crashed the SXSW Good Conference with a mobile vending experience to become the three-day media darlings of the festival. The event also gave us the opportunity to reenvision the brand's imagery, packaging, and voice.
branding//content//e-commerce After winning this pitch the real work began at break neck speed. First we needed to create a "fake brand" for the clinical trial, develop a "production in a box", naming, copyright, branding, content, manifesto, rich media, site design and build, social, the dudes of SMOSH, mobile programming, package design, direct mail, sampling strategy...and all of it in six months! Our world demands we make friends with fast.
xout case study//watch
social//CRM//UX To support the historic launch of Obamacare, Aetna wanted to author a discussion about how we trade up/trade down with our health. What's Your Healthy? became the cross platform question that fueled conversation, distributed content, and coverage conversion.
why? platform overview//watch
why? site demo//watch
JP Morgan Chase/ROAR
branding//digital Honored to have been the Creative Lead on this Publicis Groupe pitch for Digital AOR. We won! We also created a new agency model – ROAR. The entire experience reminded me of what I've always known, what we do is truly a team sport.
Freedom App Demo//watch
branding//TV//social For SunTrust Bank the narrative came from a rich southern history, it's people and their deep roots in the community. SunTrust's genuine desire to service their customers with warmth and humanity led us to a new north start – Shining. The entire effort, along with in-market testing, went live in just 8 months.
branding//TV//digital CT Corporation's story isn't sexy, it's serious business. 122 years of dedication, expertise, and craft in the otherwise commoditized world of Formation & Compliance.
In less than 60 days we created, developed, and produced a rebrand we called Cobblestone Street Cred. The campaign results – a 400% increase in sales.
calling card :15//watch
the craft of incorporation :60//watch
strategy//branding//event Repositioning of a cultural icon – the "Black Card", demands an intense level of detail. To bring Always In Centurion Class to life we traveled the globe for original imagery, redefined our verbs and vocabulary, and designed a new level of Member services.
Gold Card Relaunch
CRM//TV//partnerships Designed for travel experts and realized with bold simplicity, the Earn Brilliantlycampaign blew away all bench marks to become an instant "control". Our success allowed us the freedom to produce a co-branded content competition with business travel forum fanatics Flyer Talk.
earn brilliantly :60//watch
Top Flyer screen film//watch
brand utility//CRM The potential of Instaquote went well beyond a functional platform for managing your policy. This was a brand product designed to respond with personality and wit – a gateway to re-envisioning the entire CRM process.
Miami Ad School
There's a lot of noise in our industry, about the next generation of Creatives. What they value, how hard they're willing to work, are they ready? Every week I get to make a difference in the future of our craft, to mentor and share. With every class I feel richer for knowing these curious young minds and I feel blessed that they actually want to hear what I have to offer.